Rejuvenating “Public Policies”
Ministry of International Trade and Industries were tasked to propagate messaging on ‘Industrial Revolution 4.0’ to the public.
We designed a specialised social media campaign with CI, conceptualisation, and social media strategies for MITI, and we tasked to execute both social media aspect, and on ground media coverage of this campaign.
We employed innovative and interactive approaches to engage with public on IR4.0.
The campaign drove MITI’s facebook page’s likes up by 49.78%, and the month long campaign garnered a total reach of 1.7 million members of the public.